eyeforpharma Barcelona 2014

eyeforpharma Barcelona 2014

18-03-2014 - 20-03-2014 Centre Convencions Internacional Barcelona, Barcelona

eyeforpharma Barcelona 2014 is the world’s largest meeting of commercial pharma executives, now in its 12th year, the conference will aim to demonstrate real innovation and real value for your customer.

eyeforpharma Barcelona 2014 is the world’s largest meeting of commercial pharma executives, now in its 12th year, the conference will aim to demonstrate real innovation and real value for your customer.

What’s new for 2014?

Exclusive keynote dpeakers: The keynote presentations will focus on innovation and change in the industry; from UCB’s chief patient officer to the director general of EFPIA. Find out how the leaders are starting to create a customer-centric value-proposition.

Targeted topic areas: The summit will split into three parallel, focussed sessions on customer, sales and marketing to bring you best practice, case studies and key learning’s that you can apply to your role.

Meet all the right people in one place: This is your only opportunity to meet with your peers facing similar challenges PLUS meet with your customer including patient advocacy groups, physicians, payers, regulators, industry bodies and more.

Why attend?

POWER PARTNERSHIPS: Build value with your customer in an era of climate change:
Understand how you can deliver true value to physicians, patients, payers and non-traditional stakeholders.

SALES SUPREMACY: Evolve to meet the needs of today’s customer: 
how to put in place the right training, systems and tools to stand out, incorporate KAM and ultimately build fruitful long-term customer relationships.

MULTICHANNEL MASTERY: Marketing Achieve true multichannel: with better-leveraged digital, synchronised channel selection and cross-company implementation - whilst maintaining innovation with your core team

Parexel

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