Keywords: Direct-to-consumer, Drug advertising, Erectile dysfunction, Pfizer, Viagra, Eli Lilly, Cialis, Bayer, Levitra

Study finds "Big Pharma" fails at self-policing ED drug advertising

Article | 18 February 2013

The pharmaceutical industry's efforts to self-regulate its direct-to-consumer (DTC) advertising are "an industry-sponsored ruse," intended to deflect criticism and collectively ...

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