Keywords: doctors, view, dtc, ads, prescription, drugs, responding

US Doctors View DTC Ads For Prescription Drugs

Article | 27 August 1997

US doctors are responding cautiously to the high increase indirect-to-consumer advertising of prescription drugs. Mack Lipkin of New York University ...

Enjoying this article? To continue reading you need to login or subscribe.

Subscribe now
for unlimited access to all articles

Subscriptions are £60 per month, pay as you go.
Find out more details.

Already a subscriber? Click here to log in

Related Companies

Novartis

Go to company listing