Keywords: pharma, promo, spending, up, billion, dtc, pharmaceutical
US pharma promo spending up 11% to $13.9 billion in 1999, with DTC up 40%
Article | 25 April 2000
Pharmaceutical company promotional spending directed to physicians andconsumers in the USA rose 11% to $13.9 billion in 1999, reports IMS Health. Direct-to-consumer advertising, ...
Enjoying this article? To continue reading you need to login or subscribe.
Subscribe now
for unlimited access to all articles
Subscriptions are £60 per month, pay as you go.
Find out more details.
Already a subscriber? Click here to log in
- Novo Nordisk's diabetes drug Victoza produced 8% weight loss in Ph III obesity trial
- Alchemia and Merck Serono collaborate on HA-Irinotecan with Erbitux
- Positive new data on Novartis' Galvus in elderly type 2 diabetes patients
- Proposal to list Roche's Neulastim and Actemra in New Zealand
- Johnson & Johnson expects 10 NDA filings by 2017, saying pharma sector poised for growth
