Keywords: dtc, rx, advertising, falls, billion, direct-to-consumer, usa

US DTC Rx advertising falls 8% to $4.4 billion

Article | 21 April 2009

Print This

Direct-to-consumer advertising in the USA, mostly via television and the print media, has fallen sharply in 2008, the first reduction since ...

Enjoying this article? To continue reading you need to login or subscribe.

Subscribe now
for unlimited access to all articles

Subscriptions are £60 per month, pay as you go.
Find out more details.

Already a subscriber? Click here to log in