Pharmaceutical - Markets & Marketing, Lipitor


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$30 billion of fresh opportunities for Rx-to-OTC switch in USA


The US Food and Drug Administration has recently created the Non-prescription Safe Use Regulatory Expansion…

LipitorMarkets & MarketingNorth AmericaPfizerPharmaceuticalRegulation

Lipitor and strategic collapse at Pfizer, a consultants view


Now global pharma behemoth Pfizer (NYSE: PFE) spent $114 billion in 2000 for a hostile takeover of Warner-Lambert,…

Cardio-vascularFinancialLipitorMarkets & MarketingPfizerPharmaceutical

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