Effective RSV treatment still lacking despite recent breakthroughs in prophylaxis

1 October 2025

National Respiratory Syncytial Virus (RSV) Awareness Month is observed each October in the USA, to align with the start of RSV season.

The campaign highlights the global health and economic burden of RSV, which poses serious risks to infants, older adults, and immunocompromised individuals, and encourages the public to engage in preventative measures, including immunization. Yet, despite recent breakthroughs in prophylaxis, treatment options for this common infection remain scarce, says pharma analytics company GlobalData.

According to GlobalData forecasts, the US market alone will see sales of $2.7 billion in 2025, driven by the advances that have rapidly reshaped the RSV prophylaxis landscape. The country has seen the approval of multiple RSV prophylaxis products in the past two years, following decades of limited progress.

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