Boehringer's Mobic approved in USA for osteoarthritis, new entrant in market
Boehringer Ingelheim has received approval from the US Food and DrugAdministration for its osteoarthritis medication, Mobic (meloxicam). The company, which will promote Mobic with Abbott Laboratories, will be entering a highly-competitive market in which it will be up against the might of Merck & Co and Pfizer/ Pharmacia's COX-2 inhibitors, Vioxx (rofecoxib) and Celebrex (celecoxib).
However, BI seems optimistic about its chances, which will be aided by a 20% reduced price compared to its competitors for the starting and maintenance daily dose of 7.5mg.
Preferential activity at COX-2
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