Many analysts argue that the destiny of Brazil, which has been called for decades "the country of the future," has finally arrived. With inflation under control and economic growth above the world average (5.4% and 5.3% in 2007 and 2008, respectively), its considerable population of nearly 200 million people presents very attractive prospects for pharmaceutical companies all over the world, according to Marcelo Sicoli, executive manager of the EnterBrazil Consultancy.
The health sector as a whole represents 8% of the Brazilian Gross Domestic Product, around $80.0 billion per year. Government purchases represent 50% of the market for medical equipments and more than 90% of the vaccines and 25% of all drugs, Brazilian Ministry of Health figures show. In 2008, the Brazilian pharmaceutical market was estimated to reach $14.9 billion, 34% of Latin America, and jumping 23% from 2007 (IMS Health).
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