California pharmacies to sell patient Rx data
The California Senate has passed legislation that would allow pharmacies in the largest US state to sell confidential patient prescription information to third-party marketing firms working for drug companies. The move overturns an earlier vote on SB 1096 (Marketletter June 2) after an amendment to allow people to opt out of the commercially-available version of the database.
Under the new law, drugmakers would be allowed to send mailings directly to patients to remind them to take their medicine and order refills. Opponents describe this as no more than a marketing exercise and a violation of consumer privacy.
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