China's State Administration for Industry and Commerce has launched a campaign against bogus medical experts who appear in advertisements to endorse medicines on behalf of manufacturers. Actors who portray health care professionals in order to give more credibility to a product's claims will be punished, the SAIC said.
In January, 12 fake experts operating in the eastern Shandong province were exposed by a Chinese web site, provoking a public uproar, according to Reuters.
Multi-agency moves against false therapeutic claims
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