The on-going dispute in Australia over what constitutes a breach of the pharmaceutical industry's Code of Conduct for marketing and promotion of drugs has reached new heights with companies demanding changes to the code. The local subsidiaries of multinational drug majors Pfizer, Roche and Eli Lily and biotechnology firm Amgen are included in those calling for changes and clarifications as the sector industry group, Medicines Australia, reviews the code that applies to all companies supplying prescription medicines.
The Medicines Australia Code of Conduct has been in operation since the early 1960s, and the current 15th edition became effective in December 2006. The Code requires the trade body to carry out a review of its provisions, after seeking input from interested parties, no later than every three years. A review is now underway that will lead to the 16th edition.
23 firms fined A$1.83 million
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