Eularis' first study of ROI of pre-launch named-patient programs
Jointly headquartered in the UK and USA, Eularis has released what it says is a first-ever study on the return-on-investment of named-patient programs, also known as compassionate use programs.
The paper, Implementing a pre-launch named-patient program - evidence of increased market share, provides pharmaceutical companies with insight and mathematical justification into the cash market share and revenue impact of pre-launch NPPs on brands, while outlining the benefits and challenges that they create. To read the paper, visit: www.palgrave-journals.com/jmm.
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