FDA says TV ad for GSK
The US Food and Drug Administration's Division of Drug Marketing, Advertising and Communications has criticized a 60-second direct-to-consumer television advertisement for GlaxoSmithKline's Avodart (dutasteride).
The FDA claims the TV ad presents misleading comparative claims and overstates the efficacy of the benign prostatic hyperplasia drug.
Featuring models of planets to illustrate changes in the size of the prostate, the voice over in the TV ad states: "Avodart is different because over time it actually shrinks the prostate...Other medicines, they don't treat the cause, because they don't shrink the prostate."
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