Eli Lilly has told the Marketletter that its once-daily selectiveestrogen receptor modulator Evista (raloxifene) has been made available in the USA, its first market, for the prevention of osteoporosis in postmenopausal women.
A spokeswoman for the company said that Evista was shipped on January 5 and was made available in pharmacies the same week at an average wholesale price of $1.65 per 60mg tablet.
Evista was one of a spate of US Food and Drug Administration approvals at the end of last year (Marketletter December 15, 1997), and its launch is expected to expand the osteoporosis market as a whole. Analysts consider Evista to be an extremely important drug for Lilly, and are predicting 1998 sales of around $200 million, rising to more than $1 billion in five years' time.
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