Generic erosion set to shrink allergic rhinitis market, says Datamonitor, which predicts a 20% decline in sales over next 10 years
Market advisory firm Datamonitor estimates that there are approximately 181 million people living with allergic rhinitis in the seven major markets, driving disease specific drug sales of approximately $5 billion in 2009. This is set to drop to $4 billion in 2019 as a result of the entrance of cheap generics following patent expiries, most notably in the USA.
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