Payers' outlook for Pfizer's Lipitor generic strategy not rosy; second Caduet copy launched by Ranbaxy
Reimbursement Intelligence, a USA-based market-research firm, has announced how payers predict the impact of US drugs behemoth Pfizer's (NYSE: PFE) radical strategy relating to its just off-off patent in the USA all-time best selling pharmaceutical product Lipitor (atorvastatin) to stay in favor of consumers (The Pharma Letter December 1).
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