Genset deal with Wyeth, plans marketing push

Genset of France has signed a new gene libraries agreement, replacing aprevious deal, with the Genetics Institute unit of Wyeth-Ayerst, which the firms say will provide them with a larger variety of potential products and targets.

Pascal Brandys, Genset's chief executive, also announced the launch of a direct marketing initiative. He said that the firm had "noted growing interest from pharmaceutical and biotech companies to access our expanded gene libraries," and in response to this, further emphasis on marketing should "better address their needs."