GSK in pact with sister concern to sell Iodex in India

27 November 2001

In India, GlaxoSmithKline Pharmaceuticals has handed over theresponsibility for the promotion, marketing and distribution of the popular antiseptic brand Iodex (iodine) to its sister concern SmithKline Beecham Consumer Healthcare. GSK says it will pay SBCH an unspecified marketing fee in the agreement, which is effective as of January 1, 2002.

Iodex has an annual turnover of around 1 billion rupees ($21 million) and analysts note that, if SBCH charges GSK around 4% of the brand's turnover, it will generate 40 million in fixed marketing charges.

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