How will the credit crunch affect R&D strategy in the pharma industry?
In a constantly evolving economic landscape, companies of all shapes and sizes are adapting their product development strategies to the constraints of the credit crunch and the pharmaceutical industry is no exception. R&D is increasingly focusing on drugs that will provide maximum sales returns and sector analysts at Global Insight have examined what this will mean for the future of niche medicine, and where new opportunities for innovation will be created.
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