ICI AND MILES TO COPROMOTE CIPRO

4 October 1992

An agreement has been reached in the USA between the pharmaceuticals group of ICI Americas and Miles, the US subsidiary of Germany's Bayer AG, to copromote the antibiotic Cipro (ciprofloxacin). The move means that, starting in the fall, Miles' existing 1,200-strong sales force will be backed up with an additional 400 people from ICI Pharmaceuticals Group of Wilmington, Delaware.

Ciprofloxacin was first launched in the USA by Miles in 1987, and since then it has become the leading quinolone antibiotic and one of the most frequently prescribed drugs in the country. In 1991, sales of the tablet formulation exceeded $470 million, according to ICI.

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