More self medication to save Ireland 75M euros

30 March 2009

The Irish Pharmaceutical Healthcare Association, which represents both prescription and over-the-counter drugmakers, has organized an event,  titled: Switch-On to Self-Care, to put the case for more self  medication. Heather-Ann McSharry, the consumer health care division  chairman of the IPHA, told the assembled stakeholders that "savings in  the region of 75.0 million euros [$98.7 million], could be achieved if  the benefits of self-care and responsible self-medication, a hidden  asset in the Irish health care system, were fully realised."

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