The Irish Pharmaceutical Healthcare Association, which represents both prescription and over-the-counter drugmakers, has organized an event, titled: Switch-On to Self-Care, to put the case for more self medication. Heather-Ann McSharry, the consumer health care division chairman of the IPHA, told the assembled stakeholders that "savings in the region of 75.0 million euros [$98.7 million], could be achieved if the benefits of self-care and responsible self-medication, a hidden asset in the Irish health care system, were fully realised."
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