A survey of 131 National Health Service Primary Care Trusts by Pulse, a UK newspaper for general practitioners, has found that more of them are adopting campaigns to encourage switching from branded to copy drugs.
There is growing pressure on physicians to switch from branded to generic prescribing in an attempt to save money, according to a parallel study of more than 400 doctors. About one in three considered that their clinical judgement was compromized by the policies of PCTs and 65% said they were "placed under pressure" to cooperate with drug-switching schemes, Pulse reported.
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