Nymox in marketing alliance with Cybear
Nymox Pharmaceutical Corp has entered into a strategic marketingalliance with Cybear, a unit of Andrx Corp, whereby it will utilize the latter's web portals to promote its AlzheimAlert test diagnostic.
Michael Munzar, Nymox' medical director, said the link-up "will greatly enhance the work of our medical representatives and our other new marketing initiatives." He added that "the Internet represents a powerful and cost-effective tool to reach physicians who may need AlzheimAlert to help in the difficult process of diagnosing Alzheimer's disease.''
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