A year of two halves and what it means for life sciences in 2026
By Emma Banks, chief executive at ramarketing
If I had to describe 2025 in one phrase, it would be this: a year of two halves, held together by uncertainty.
We started the year feeling lighter. There was a sense that things were moving again, that the industry was shaking off some of the heaviness of the last few years. And then, quietly, caution crept back in. Decision-making slowed. Budgets were revisited. Conversations became shorter-term again.
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