Daiichi Sankyo/Ranbaxy leverage business model with launch of Evista in Romania
Japan's Daiichi Sankyo and Ranbaxy Laboratories of India say that the latter's subsidiary in Romania, Terapia, will market the osteoporosis medication, Evista (raloxifene) in that country. This is the first time in Europe that Daiichi Sankyo and Ranbaxy are leveraging synergies generated through the Hybrid Business Model.
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