GlaxoSmithKline’s $490 million fine to spark pharma strategy shift in emerging markets, says analyst
UK pharma giant GlaxoSmithKline’s (LSE: GSK) involvement in a large-scale bribery scandal in China came to an expected conclusion last week, with Chinese authorities issuing a sizeable fine of $490 million, says Aparna Krishnan, GlobalData’s analyst covering health care industry dynamics.
The scandal and its repercussions will be felt deep into Big Pharma’s operations in emerging markets, causing a fundamental shift in product marketing approaches involving physicians, she noted.
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