GlaxoSmithKline to ditch sales target-based compensation, change other global marketing practices
In the wake of the bribery scandal in China, as well as a record-breaking $3 billion fine in the USA over marketing practices (The Pharma Letters passim), UK pharma giant GlaxoSmithKline (LSE: GSK) today set out plans to evolve the way it sells and markets its products to health care professionals to further align the company’s activities with the interests of patients.
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