International sales rep quality survey views BRIC markets

As emerging markets remain a focus area for growth for the pharmaceutical industry, Cegedim Strategic Data (CSD, a provider of integrated health care research, has conducted an international survey to benchmark medical representatives' quality across strategic countries of interest including the so-called BRIC nations (Brazil, Russia, India and China). To place these results in perspective, the survey also included the major markets of the USA, the top five in Europe and Japan. CSD says it will conduct this survey annually to analyze evolution in rep quality as assessed by physicians.

The study was conducted over the first quarter of 2010 and used four criteria: Objective and Ethical Behavior, Quality of Medical Information Provided, Professional Relationship and Presentation Useful and Adapted to the physicians' practice.