IQVIA Digital Health trends report

Digital health stakeholders - including developers, policymakers, payers, and providers - are actively shaping and accelerating the adoption of digital health solutions, according to a new report from IQVIA.

Driven by the promise these tools offer to optimize care and reduce costs, as well as recent commercial challenges facing the sector, they are rethinking how they evaluate, approve, reimburse, and bring digital technologies to market.

The report examines the strategies each stakeholder is taking in a rapidly evolving landscape and address barriers to adoption. Developers that have struggled to scale their solutions are now diversifying their business models, consolidating to lead in specific segments, and are building broader solutions that better address stakeholder needs. Policymakers are refining national approval pathways and technology assessment criteria, while payers are expanding reimbursement to a wider range of digital solutions.