New drivers of oncology market - Yervoy, Zelboraf, Xalkori and Zytiga - assessed
The cancer marketplace is going through a paradigm shift with new product launches and competitive promotion vying for patient treatment share. “The medical advances of the last decade are starting to bear fruit with some exciting products launches in markets with high unmet needs,” says Dan Winkelman a therapeutic class director in oncology at BioTrends, a Decision Resources company, announcing a new set of reports, providing insights on uptake of new products and their impact on market dynamics.
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