Non-GLP-1 innovation intensifies competition in booming global obesity market
The global obesity drug market is diversifying rapidly as non-glucagon-like peptide-1 receptor (GLP-1R) therapies gain momentum, signaling a structural shift beyond incretin-led growth.
While GLP-1R agonists continue to dominate revenues, emerging mechanisms, particularly calcitonin receptor–targeting drugs, are set to accelerate expansion from 2028, intensifying competition, broadening treatment pathways, and prompting leading companies to strategically hedge against overreliance on a single class, according to intelligence and productivity platform GlobalData.
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