Novo Nordisk shortens its name to Novo ahead of London strategy day
Danish pharma major Novo Nordisk (NOV: N) said on Monday it will use the single name "Novo" in day-to-day communications, part of a rebrand built around the line "Lasting Health Starts Now" and a new set of company principles called "The Novo Way."
Novo Nordisk A/S remains the legal name worldwide. The updated visual identity retains the Apis bull, the emblem drawn from the company's heritage, in a modernized form. The company said the aim is a more recognizable presence across medicines, partnerships, marketing and stakeholder engagement.
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