Patient centric: Slogan or strategy in Japan?
By P Reed Maurer
Walk into any pharma company office in Japan and you will most likely see a plaque on a wall outlining the company’s mission. One of the statements will say: “Everything we do is to benefit patients,” notes long-time Japan pharma watcher and president of International Alliances Limited P Reed Maurer in his exclusive column for The Pharma Letter.
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