Pharmaceutical spending in Turkey put at $11 billion
Despite a challenging 2010, with pharmaceutical market growth moderated by the changes to the pricing and reimbursement environment, Turkey remains one of Business Monitor International’s favorite long-term prospects in the Emerging Europe region.
With its pharmaceutical expenditure valued at over $11 billion, Turkey is placed fifth in BMI’s latest Pharmaceuticals and Healthcare Business Environment Ratings (BER) matrix for the 20 regional markets. While this represents a fall from the third spot held in the previous quarter, Turkey’s encouraging demographic and macroeconomic developments will continue to support its prominence as a point of interest for multinationals wishing to expand their presence in emerging markets.
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