Trump’s DTC model will disrupt drug distribution channels
In a significant shift for the US pharmaceutical landscape, President Donald Trump has formally announced in May 2025, a push for direct-to-consumer (DTC) drug sales, a move aimed at reducing drug prices and improving accessibility for US patients.
While the DTC model has the potential to lower costs and expand access for many US patients, the long-term impact remains a question. Challenges such as a limited patient awareness and disruption to traditional distributions channels could hinder adoption of the DTC model by pharma companies, says pharma analytics company GlobalData.
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