Innovation in GLP-1 to support Novo Nordisk's leading position

11 November 2022

Diabetes giant Novo Nordisk (NOV: N) looks set to maintain its dominant position in type 2 diabetes, despite recent supply issues affecting its glucagon-like peptide-1 (GLP-1) franchise.

Research from industry analyst GlobalData suggests that the launch of the firm’s oral GLP-1 agonist Rybelsus (semaglutide) could play a role in defending against rivals.

While sales have only increased slowly, the patient-friendly mode of administration provides a unique selling point in a congested market, adding to the firm’s established market share for the injectable Ozempic (semaglutide).

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