Oncologists hold Genentech and Bristol-Myers in highest esteem, report says

2 March 2017

A new report has found that, out of 14 major companies, Genentech and Bristol-Myers Squibb (NYSE: BMY) lead oncology franchises in terms of image and engagement.

The study from Market Strategies International found that oncologists ranked Genentech, a subsidiary of Swiss pharma giant Roche (ROG: SIX), number one for image, and number two for engagement. Bristol-Myers was ranked first for engagement, and second for image.

The report investigated two key metrics:

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