Pfizer tops social media presence ranking

19 December 2011

Cegedim Strategic Data (CSD), a provider of integrated health care market research and worldwide promotional audits, has initiated a study comparing the ranking of pharmaceutical companies' spend on traditional promotional channels to their presence on two leading social media channels - Facebook and Twitter.

The analysis of social network presence was conducted worldwide for November 2011 focusing on the top 100 pharmaceutical companies in terms of traditional sales force and marketing channel spending. CSD then identified the Top 30 pharmaceutical companies for Facebook and for Twitter based on their presence and health care-focused activities.

Top three drugmakers in traditional promotional spending

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