With new president, ABPI looks to reset focus on pricing battle

25 May 2023

The leading trade body for the UK pharmaceutical industry has appointed a new president, current Pfizer UK managing director Susan Rienow.

The Association of the British Pharmaceutical Industry (ABPI) has faced a degree of criticism in recent months over a marketing code breach from one of its members, Novo Nordisk (NOV: N).

The Danish company was suspended from the ABPI after a “disguised” promotional campaign for weight loss treatment Saxenda (liraglutide) was uncovered. The affair led to the resignation of ABPI president Pinder Sahota, who is also UK country manager for Novo Nordisk, a diabetes care specialist.

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