SAS launches tool for Physician Targeting solution

USA-based business analytics firm SAS has launched a new tool for physician targeting that helps organizations apply predictive analytics  to sales and idenitfy doctors based on profitability, retention and  future probability to prescribe.

The SAS for Physician Targeting solution can mine prescription data with  other information points, such as CRM data, managed care, health plan  and patient level data in order to predict which physicians are  responsible for the prescribing activity and segment accordingly. In  proof-of-value exercises, this approach has shown to increase the  precision of targeting between 18% to 26% compared to traditional top  decile targeting, the company notes.

In addition, the SAS OnDemand: Physician Targeting service provides the  same data on an as-needed basis. This service provides business  intelligence analytics on a shareable and scalable infrastructure tuned  specifically for the solution, the firm contends.