UK complaint against Actos ad upheld

13 April 2008

An advertisement for Actos (pioglitazone) published in January by the UK subsidiary of Japanese drug major Takeda for health care professionals in the journals Pulse and GP was reviewed as part of the Medicines and Healthcare products Regulatory Agency's (MHRA) scrutiny of published advertising. The MHRA was concerned that claims relating to pioglitazone and cardiovascular risks did not reflect the balance of risks and benefits for the product as stated in the Summaries of Product Characteristics (SPC).

Corrective statement agreed

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