UK conference addresses pharmaceutical industry reputation management

Thames Valley University, UK, hosted the second annual pharmaceutical reputation conference earlier this month, where sustainability and stakeholder management were established as key to the sector's reputation.

Pharmaceutical companies and health care public relations consultancies were called upon to pay closer attention to reputation management by focusing on sustainability and stakeholder management at a high-profile health care events in the public relations calendar.

The second annual Pharmaceutical Responsibility and Reputation Conference saw 11 industry heads sharing best practice to remind students and delegates of the importance of reputation and stakeholder management in the global pharmaceutical industry. Health care PR professionals and PR students gathered for the event, an important part of its MSc in Corporate Communication, which is accredited by the Chartered Institute of Public Relations.