UK drug marketing code violations fall

The UK's Prescription Medicines Code of Practice Authority, which enforces the Association of the British Pharmaceutical Industry's marketing rules, has reported a small reduction in the number of complaints about the promotion of prescription drugs, from 128 in 2006 to 122 last year. Violations of the Code were ruled in 61% or less of cases considered in 2007 and 2006. This compares favorably with 2005 where 80% of the 107 complaints were upheld. There was also a decrease in time taken to consider cases in 2007 compared with 2006.