Achieve adds vapers to smokers in targeting multi-billion dollar market
Armed with an asset that could be an improvement on Pfizer’s (NYSE: PFE) blockbuster smoking cessation drug Chantix/Champix (varenicline), Achieve Life Sciences (Nasdaq: ACHV) has confidence in its prospects of addressing the global smoking health and nicotine addiction epidemic.
This asset is cytisinicline, an alkaloid that occurs naturally in several plant genera and is a nicotine-receptor partial agonist, and it could serve not just a market of smokers that numbers 29 million in the USA alone, but also the growing population of e-cigarette users, or vapers, which currently totals 11 million Americans.
With a New Drug Application (NDA) set to be filed for smoking cessation imminently, Achieve’s chief executive Richard Stewart is confident that the company has the first new nicotine dependence treatment in nearly 20 years on its hands.
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