According to the results of Fortune magazine's 15th annual CorporateReputations Survey, three major US drugmakers figure among the top 10 "most admired" companies. These are Merck & Co at number three (number six in 1995), Johnson & Johnson at six (four) and Pfizer at eighth (12 last year).
They were judged on eight key attributes: innovativeness; quality of management; long-term investment value; community and environmental responsibility; ability to attract, develop and keep talented people; quality of products or services; financial soundness; and use of corporate assets.
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