UK Industry Backs Health Helpline
In the UK, a new consumer health care advice service starts up nextmonth, with the backing of the Proprietary Association of Great Britain, which represents the over-the-counter medicines industry.
The Consumer Health Information Centre will provide help with understanding and management of common ailments in four ways, through: an 0845 local call rate Helpline staffed by trained pharmacists; user-friendly leaflets and fact sheets; consumer media information campaigns; and the Centre's interactive web site at http:/www.chic.org.uk.
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