Biovail to drop US sales force
Toronto, Canada-headquartered Biovail Corp says that it will no longer maintain a USA-based sales organization, and that it intends to enter into supply-and-distribution agreements with strategic partners to target physicians groups in that country. As a result of this decision, the company has enhanced the operational efficiency of its business model.
In addition, it announced that it would drive business growth through a targeted focus on a number of core R&D programs. These strategic initiatives are expected to reduce operating costs and improve operating efficiencies. Biovail says it is effecting these changes following a comprehensive review of all aspects of its business.
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