Living the dream with diabetes

We like to see pharma companies practicing what they preach. One example above all others is the excellent all-diabetes professional cycling team from Danish insulin giant Novo Nordisk (NOV: N). Proving that people with diabetes can lead full and active lives is what they do best – which also happens to be a great promotion for the company. The men’s cycling team, which kicks off its second season at the Tour de San Luis in Argentina on Monday, is at the forefront of Team Novo Nordisk, a global all-diabetes sports team of cyclists, triathletes and runners. The team aims to inspire, educate and empower people affected by diabetes by proving that there are no limits to what you can do.