Merck & Co has overhauled its web site promoting the osteoporosis drugFosamax (alendronate) after the US Food and Drug Administration expressed concerns that the site overstated the drug's benefits and minimized its risks. The firm used the phrase "Preserving Your Independent Lifestyle" on the web, which the FDA says "misleadingly implies an outcome of Fosamax treatment that has not been demonstrated by substantial evidence."
Kyra Lindemann, a spokeswoman for Merck, told Reuters that "we did take immediate action to revise our Internet web site and we made changes in full accordance with the agency's request." She added that the firm has also discontinued the use of promotional materials that made similar or the same statements.
This article is accessible to registered users, to continue reading please register for free. A free trial will give you access to exclusive features, interviews, round-ups and commentary from the sharpest minds in the pharmaceutical and biotechnology space for a week. If you are already a registered user please login. If your trial has come to an end, you can subscribe here.
Login to your accountTry before you buy
7 day trial access
Become a subscriber
Or £77 per month
The Pharma Letter is an extremely useful and valuable Life Sciences service that brings together a daily update on performance people and products. It’s part of the key information for keeping me informed
Chairman, Sanofi Aventis UK
Copyright © The Pharma Letter 2025 | Headless Content Management with Blaze